ChatGPT adds virtual try-on and favoriting for shopping
In short: OpenAI launched two new shopping features in ChatGPT globally: a virtual try-on tool that lets users upload a photo to see how clothing or accessories would look on them, and a Favorites feature to save products to a Library for later. Both features use the newly launched ChatGPT Images 2.5 model, which OpenAI says improves lighting, textures, instruction-following and reduces image generation latency. This follows OpenAI's earlier pivot away from an instant checkout feature that underperformed.
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What changed?
- 1New 'Try On' button in ChatGPT shopping results for virtual clothing try-on via uploaded selfie or photo
- 2Users can also upload an image of an item (e.g. a screenshot) to try it on
- 3New Favorites feature saves products to a Library alongside try-on images
- 4Powered by new ChatGPT Images 2.5 model with improved lighting, textures, instruction-following and lower latency
- 5Users can describe a style and have ChatGPT shop for matching pieces, or upload celebrity photos to find similar purchasable items
| Parameter | Before | Now |
|---|---|---|
| Image quality | Not specified | More natural lighting and richer textures |
| Instruction following | Not specified | Follows editing instructions more reliably |
| Latency | Not specified | Reduced image generation latency |
Why it matters
This signals OpenAI's continued push into consumer commerce and competes with Pinterest, Google, and other fashion discovery platforms, though it has no direct bearing on voice AI, contact centers, or enterprise automation.
Sources
- TechCrunchMediaPrimary sourceOriginal article →1 Oct 2026, 22:21
- Published by source
- 1 Oct 2026, 22:21
- Found by our system
- 2 Oct 2026, 19:51
- Summary generated
- 2 Oct 2026, 20:10
This article was written by AI from the original source. Facts, numbers and prices come from the source; missing values are marked “Not specified”. Legal notice, copyright and privacy